What does graphic design involve?

Graphic design involves the visual design of content to effectively communicate messages. It encompasses various disciplines, tools, and techniques. The following areas are particularly relevant for companies and clients:

• Typography
• Color theory
• Composition & Layout
• Text design
• Print design: Design of flyers, posters, brochures, magazines, business cards, packaging
• Digital design: Web design, app design, social media graphics, email templates
• Branding & Corporate Design: Development of logos, brand identity, design guidelines (style guides)
• Illustration & Infographics
• UI/UX Design: User Interfaces and User Experiences for Digital Products

Graphic designers typically use the following tools to create their graphic designs:

• Adobe Photoshop (image editing)
• Adobe Illustrator (vector graphics)
• Adobe InDesign (layout)
• Sketch
• Affinity Suite
• Adobe XD
• After Effects for animations and interactive designs

The creative process for creating a graphic design includes:

• Briefing & Research: Understanding the target audience, brand values, and project goals
• Concept Development: Ideation, mood boards, sketches, wireframes
• Design Phase: Creating the design with aesthetics and functionality in mind
• Feedback & Optimization: Adjusting the design based on feedback
• Finalization & Handover: Preparing files for print or digital publication