Brochures, flyers, advertisements, magazines, business cards, cover letters, infographics, and documents: Graphic design reflects the face of your company – and determines the impression customers receive of your company. Therefore, the highest quality, consistency, and balance are of utmost importance.

Graphic design from Berlin
für online, offline and hybrid media.

Graphic design from A to Z

Illustrations, icons, infographics, or typesetting: Graphic design is about presenting ideas, thoughts, services, or products in a visually appealing, clear, and easily understandable way. With extensive experience, sensitivity, and comprehensive consulting, Sebastian Klammer at Graphic Design Berlin creates high-quality, unique, and long-lasting designs – for online and print media.

Good graphic design must convey the character and values of your company – and precisely reach your target audience. A graphic designer needs to understand you and your clients. That’s why I first listen to you, learn what you do, what’s important to you, and how you work. I will advise you throughout the entire design process – from the first sketch to the finished result.

Design of brochures, reports and printed media

A printed brochure, manual, or magazine must not only represent your company but also convey complex information in an easily understandable way. In addition to pure design services, Sebastian Klammer also offers proofreading, typesetting, and illustration for all online and print media – optionally in German or English.

Even the most beautiful brochure loses its charm if its production isn’t as high-quality as its design. That’s why Sebastian Klammer Grafikdesign Berlin offers comprehensive advice on all aspects of print preparation and print production – from selecting the right papers and materials to appropriate finishing options, print monitoring, and delivery of the finished products.

Recent graphic design projects

Graphic design
Services

  • Design of illustrations, infographics, and diagrams
  • Visualization of complex relationships and processes
  • Design of product packaging
  • Design and print-ready implementation of brochures, flyers, covers, manuals, and documentation
  • Design of business stationery and business cards
  • Design of annual reports
  • Design of T-shirts for screen, flock, or foil printing
  • Preparation of data for digital or offset printing
  • Including print monitoring upon request

Graphic design
Visual communcation for your business

Graphic design to convey ideas and messages.

Graphic design is all about visual communication. Graphic design combines colors, typography, shapes, and images to convey ideas and messages. We encounter graphic design everywhere in our lives: from book covers and magazines to posters, websites, social media, product packaging, letterheads, business cards, and much more. Graphic design is divided into different areas: print media, digital media, advertising, and branding. The task of graphic design is to develop visual concepts that are aesthetically pleasing and highly functional.

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ic design Berlin for startups Building brand identities

Graphic design for start-ups

Graphic design is particularly important for start-ups because it creates a strong brand identity and sets the newly founded company apart from the competition right from the start. Sophisticated design conveys professionalism and trust, attracts potential customers, and increases credibility. Furthermore, graphic design plays an important role in marketing strategies because it facilitates the communication of messages and effectively addresses the target audience. Thus, well-thought-out graphic design contributes to customer loyalty and growth.

Graphic design for companies

Professional graphic design is also important for established companies. It creates a visual identity that strengthens brand perception. It enables companies to communicate values, products, and services clearly and attractively—crucial for standing out from the competition. Well-designed materials, from logos to websites and marketing campaigns, convey professionalism and trust, foster customer loyalty, and increase the effectiveness of communication strategies. Consistent and aesthetic design contributes to a positive user experience and promotes long-term customer relationships.

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Graphic Design Berlin Corporate Design Interior Design Architecture

Sebastian Klammer Graphic Design Berlin

Good graphic design is clear, functional, and aesthetic. It combines creative elements with effective communication to present information in an appealing and understandable way. Clear visual hierarchy, harmonious colors, and well-thought-out typography support the overall concept. Good graphic design considers the target audience, conveys the desired message, and is memorable, while remaining timeless and adaptable. At Sebastian Klammer Graphic Design Berlin, individual, distinctive design projects are created – from branding to logo design, infographics, and illustrations to highly efficient, appealing web design.

German graphic design

Graphic design encompasses many topics covering diverse aspects of visual communication: typography, type design, color theory, layout and composition, branding, illustration, web design, print design, and user experience (UX) design. All of these topics can be combined, depending on the project and objective, to create effective and appealing graphic design.

Graphic design Berlin for business branding

Things to know about graphic design

Grafikdesign

What is the difference between graphic design and UI/UX?

In short: none at all. User experience design (UX) and user interface design (UI) can both be considered subsets of graphic design. User experience design is about improving the connection between humans and machines—for example, the operation of an app, your car, or a website—and creating a pleasant, effortless experience in design.

User interface design deals with the design of user interfaces. This, too, is reflected in web design, but also in app development and other areas. User interface design ensures that applications and websites are not only easy to use but also look good.

What does graphic design involve?

Graphic design involves the visual design of content to effectively communicate messages. It encompasses various disciplines, tools, and techniques. The following areas are particularly relevant for companies and clients:

  • Typography
  • Color theory
  • Composition & Layout
  • Text design
  • Print design: Design of flyers, posters, brochures, magazines, business cards, packaging
  • Digital design: Web design, app design, social media graphics, email templates
  • Branding & Corporate Design: Development of logos, brand identity, design guidelines (style guides)
  • Illustration & Infographics
  • UI/UX Design: User Interfaces and User Experiences for Digital Products

Graphic designers typically use the following tools to create their graphic designs:

  • Adobe Photoshop (image editing)
  • Adobe Illustrator (vector graphics)
  • Adobe InDesign (layout)
  • Sketch
  • Affinity Suite
  • Adobe XD
  • After Effects for animations and interactive designs

The creative process for creating a graphic design includes:

  • Briefing & Research: Understanding the target audience, brand values, and project goals
  • Concept Development: Ideation, mood boards, sketches, wireframes
  • Design Phase: Creating the design with aesthetics and functionality in mind
  • Feedback & Optimization: Adjusting the design based on feedback
  • Finalization & Handover: Preparing files for print or digital publication
What’s the cost for professional Graphic Design?

Graphic design costs vary widely and depend on several factors, such as the scope of the project, the designer’s experience, and the specific requirements. A simple logo, for example, costs less than a comprehensive corporate design. Detailed illustrations or interactive designs are also more complex and expensive than simple graphics. Here is an overview of the typical price ranges:

  • Logo Design: €300 – €2,500
  • Corporate Design: €1,500 – €5,000
  • Business Card: €240 – €600
  • Flyer (double-sided): €480 – €800
  • Brochure (multi-page): €720 – €3,000
  • Social Media Graphics: €120 – €300 (per graphic)
  • Website Design (without code): €1,000 – €5,000
  • Infographic: €300 – €1,500

Graphic design projects are usually billed at a fixed price for the entire project or depending on the effort involved, with the hourly rate at Sebastian Klammer Graphic Design Berlin currently being €150.

What is good graphic design?

What exactly constitutes “good graphic design” is, of course, always somewhat in the eye of the beholder—in this case, that of the client. However, there are some basic rules for good design that are universally applicable. These include: good design should be innovative. It should make a product usable. Good design is aesthetic and should contribute to our well-being. Good design makes a product (which could be a web design, a website, a brochure, or an application) understandable. And good design is honest, unobtrusive, and long-lasting. Good design should be consistent. And last but not least: Good design, as Dieter Rams, one of the most famous product designers of the 20th century, says, good design is as little design as possible.

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Sebastian Klammer Graphic Design Berlin
Käthe-Niederkirchner-Strasse 28, 10407 Berlin, Germany
+49 179 12 15 318
anfrage@sebastian-klammer.de

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