Branding for hr international consulting

hr international is a Berlin-based consulting firm led by HR & OD consultant Jens Debus. hr international focuses primarily on personnel and organizational development in large, international organizations. Its clients include the German Society for International Cooperation (GIZ) GmbH in Germany and other well-known NGOs worldwide.

As part of hr international’s founding, a new corporate identity was to be created that conveyed a confident and professional image while also appearing open, friendly, and approachable. The new logo was to clearly emphasize the company’s work with people, while avoiding typical symbolism. At the end of 2018, hr international commissioned Sebastian Klammer Graphic Design to create the new brand identity. Since then, in addition to the logo, a complete set of business stationery has been developed, including letterhead, envelopes, business cards, stamps, door and wayfinding signs, USB drives, and pens. The new hr international website went live at the end of February 2019.