Innovative web design for Hoffotografen Berlin

For 25 years, Hoffotografen Berlin has been dedicated to high-quality portrait photography – with the highest standards and a great deal of passion. The Berlin portrait studio produces both business and private photos, from the formal to the totally quirky! What sets Hoffotografen apart is their complete immersion in photography – bringing everything they have to offer: empathy, creativity, humor, high standards, a love of quality, and an unbridled enthusiasm for people. And it shows – in their unmistakable visual language and natural image editing. In 2021, it was time to give Hoffotografen Berlin’s website a new web design. The goal was to create a completely new website – light, modern, and understated. The main objective was to showcase the studio’s unique portrait photography. The web design needed to provide the perfect framework while clearly highlighting the work itself. Sebastian Klammer Graphic Design has been working with Hoffotografen for many years – so it was a natural choice to entrust the Berlin design agency with the web design for the new website. The design was defined and developed in close collaboration with the Hoffotografen team – entirely according to their vision, with advice and input for optimal implementation. The result is a modern, high-performing, and responsive website that automatically adapts to the device used by visitors. WordPress was used as the content management system, allowing the Hoffotografen team to easily create and maintain content themselves. Search engine optimization (SEO) was a top priority for the Hoffotografen. Accordingly, great care was taken to write highly efficient, lightweight source code that guarantees fast website loading and complies with the current guidelines of Google and Bing. The new Hoffotografen Berlin website went live in 2022.