Logo design for Firstcrack Coffee Roasters

“First Crack” – that’s the term used for the first audible crackle that coffee beans emit when they reach the right tan in the roasting machine. But it’s also the name of FIRSTCRACK Coffee Roasters, a private label of the small but extremely sophisticated PAKOLAT coffee roasting plant in Berlin’s Raumerstrasse.
Client: PAKOLAT Kaffeerösterei und Tortenmanufaktur
Location: Berlin, Germany
Website: firstcrack-roasters.com
Project scope: Logo design
Other services provided: Packaging design, Graphic design for printed media, Webdesign
Project time: since 2017

Logo design Berlin Firstcrack

PAKOLAT does not just roast coffee. For Andreas Kuhn and his partner Janine Bohn, coffee is one of the most exciting and varied topics in our culinary world. With this high regard PAKOLAT approached Sebastian Klammer Graphic Design Berlin in the autumn of 2017 when it came to giving the idea a name, and a face. The FIRSTCRACK logo was created in November 2017 and resulted in a complete branding, including packaging design, office equipment and website design.