{"id":10051,"date":"2025-05-01T16:56:34","date_gmt":"2025-05-01T14:56:34","guid":{"rendered":"https:\/\/sebastian-klammer.de\/?p=10051"},"modified":"2025-08-19T15:07:38","modified_gmt":"2025-08-19T13:07:38","slug":"branding-the-importance-of-brand-building","status":"publish","type":"post","link":"https:\/\/sebastian-klammer.de\/en\/branding-the-importance-of-brand-building\/","title":{"rendered":"Branding: The importance of brand building"},"content":{"rendered":"

Branding is not about recognition, but about preference.<\/h2>\n

Most brands focus solely on brand recognition. But what it’s really about is being THE brand of choice.<\/p>\n

What does that mean? Well, of course, it’s about getting your brand noticed by your target audience. But that’s only the first step. Because being seen is not the same as being chosen. We all know countless brands. If you just think about it for a moment, you’ll come up with more brands than you can shake a stick at. But how many of these brands would you buy from when choosing, for example, your next pair of pants? Among all the brands you know, there are one or two that come to mind first, which, if you had to, you would choose over all others. These are the brands you feel the most connected to. You know the other brands, but you feel a connection to your favorite brands. This means: attention alone isn’t enough. If potential customers don’t prefer your brand to the others, they might as well go to one of your competitors. That’s why it’s so important, when creating a new brand, to not just create a brand\u2014it has to be a “love brand”!<\/p>\n

Branding correctly<\/h3>\n

Your brand is your most important deal maker \u2013 or your biggest obstacle.<\/strong><\/p>\n

A weak brand may be noticed by customers and catch their attention, perhaps even recognized, but it doesn’t allow for a clear assessment. It makes potential customers hesitate. Is the price right? Does the offer really match what I’m looking for? Do I feel comfortable with this brand? Can I find something better elsewhere?<\/p>\n

Powerful, meaningful branding, on the other hand, creates trust, uniqueness, character, connection\u2014and, ultimately, demand. The right branding makes your brand not just visible, but inevitable. A strong brand builds trust even before potential customers properly examine your offering. It makes your offering obvious and sets the tone for communicating with your target audience. A strong brand creates desire\u2014a “We absolutely want to work with you!” But how do you create a strong brand?<\/p>\n

Your brand has a purpose.<\/h3>\n

The first step toward a strong brand, toward strong branding, is to recognize what a brand actually is. What branding is all about. The goal of successful branding\u2014the creation and definition of a new brand\u2014is not to “create a brand.” That would be easy. But it won’t necessarily bring you the desired result. When it comes to branding, you must be clear from the outset that your brand has a purpose: to shape the behavior of your target audience. But it can only do that if it appeals to your target audience emotionally and is in tune with them.<\/p>\n

Your steps towards a strong brand<\/h3>\n