Branding for Firstcrack Coffee Roasters Berlin

FIRSTCRACK Coffee Roasters is the private brand of the small but highly sophisticated PAKOLAT coffee roasting plant in Berlin’s Raumerstrasse. For its owners, Andreas Kuhn and his partner Janine Bohn, coffee is one of the most exciting and varied topics in our culinary world. That’s why, for FIRSTCRACK, they do not process each coffee in the same way, but create individual, highly distinguished blends, with a lot of love and respect. The brand’s new visuals, developed between 2017 and 2018 by Sebastian Klammer Graphic Design Berlin, fulfils this high ambition. In addition to the logo development and the business stationary, Sebastian’s work for FIRSTCRACK also includes the brand’s packaging design and its website.